In Popular Culture

Forbes has twice ranked Ronaldo first on their list of the world's highest-paid football players; his combined income from salaries, bonuses and off-field earnings was $73 million in 2013–14 and $79 million in 2014–15. The latter earnings saw him listed behind only boxer Floyd Mayweather, Jr. on the magazine's list of The World's Highest-Paid Athletes. Ronaldo is one of the world's most marketable athletes: SportsPro rated him the fifth most marketable athlete in 2012,and eighth most marketable athlete in 2013, with Brazilian footballer Neymar topping both lists. Sports market research company Repucom named Ronaldo the most marketable and most recognized football player in the world in May 2014. He was additionally named in the 2014 Time 100, Time's annual list of the most influential people in the world.

Ronaldo signed many sponsorship deals, including with the U.S. sportswear company Nike. He has worn Nike Mercurial boots his entire career, alternating between the Vapor and Superfly models depending on which is the top-tier Nike boot at the time. Since 2010, Nike have created signature Ronaldo boots, the first being the Superfly II Safari CR7, and the latest, in 2014, the Mercurial Superfly CR7. His other endorsement deals include Coca-Cola, Emporio Armani, Castrol, Banco Espirito Santo, Motorola, Jacob & Co, KFC.

Tag Heuer, Fly Emirates, Samsung, Herbalife and Pokerstars. Ronaldo was the face of Konami's video games Pro Evolution Soccer 2008, Pro Evolution Soccer 2012 and Pro Evolution Soccer 2013. He also features in EA Sports' FIFA video game series as well as the spin-off franchise FIFA Street, appearing in every game since FIFA Football 2004 and on the cover of FIFA Street 2. The former series features Ronaldo's "Thigh Flex" (FIFA 13), "The Bear" (FIFA 14), "Calm Down" (FIFA 14) and "Right Here Right Now" (FIFA 15) celebrations.

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His sponsor Castro produced the television film Ronaldo: Tested to the Limit, in which he is physically and mentally tested in several fields; his physical performance was consequently subject to scrutiny by world media upon the film's release in September 2011.[444] Cristiano Ronaldo: The World at his Feet, a documentary narrated by the actor Benedict Cumberbatch, was released via Vimeo and Vision Films in June 2014.

In December 2013, Ronaldo opened a museum, Museu CR7, in his hometown of Funchal, Madeira, to house trophies and memorabilia of his life and playing career.[447] At a ceremony held at the Belém Palace in January 2014, President of Portugal Aníbal Cavaco Silva raised Ronaldo to the rank of Grand Officer of the Order of Prince Henry, "to distinguish an athlete of world renown who has been a symbol of Portugal globally, contributing to the international projection of the country and setting an example of tenacity for future generations". A bronze statue of Ronaldo, designed by artist Ricardo Madeira Veloso, was unveiled in Funchal on 21 December 2014.

In June 2010, during the build-up to the World Cup, Ronaldo became the fourth footballer – after Steven Gerrard, Pelé and David Beckham – to be represented as a waxwork at Madame Tussauds London. Another waxwork of him was presented at the Madrid Wax Museum in December 2013. In June 2015, astronomers led by David Sobral from Lisbon and Leiden discovered a galaxy which they named CR7 (Cosmos Redshift 7) in tribute to Cristiano Ronaldo in reference to his CR7 mantle (his initials and shirt number).